10+ Best Ways to Use Video for Local Businesses

Using video for your local business is a slam dunk when it comes to connecting with your audience and standing out in a crowded market. It’s like putting your best foot forward in a way that grabs attention and builds trust faster than you can say “lights, camera, action!” Let’s dive into the best ways to make video work for your local business, turning casual viewers into loyal customers.

1. Showcase Your Products or Services in Action

People love seeing products and services in real life, not just reading about them. Videos give your audience a behind-the-scenes look at what you offer, how it works, and why they need it. Think product demos, service walkthroughs, or even a quick “how it’s made” clip. If you’re a restaurant, show off your chefs whipping up that signature dish. If you’re a salon, let viewers see a transformation in real time. It’s like having a virtual tour, right from the comfort of their couch.

2. Tell Your Story

Every local business has a unique story, and video is a powerful way to tell yours. Share the why behind your business, your journey, and what makes you different from the rest. This could be a short founder’s story, customer testimonials, or a day-in-the-life at your business. Authenticity is your secret sauce here—don’t worry about being perfect. People connect with people, not polished scripts.

3. Create ‘How-To’ and Educational Videos

Position yourself as the go-to expert in your field by creating helpful content. For instance, if you own a hardware store, you could create quick DIY videos showing how to tackle common home repair projects. If you run a pet grooming service, share tips on how to keep pets looking sharp between visits. These videos don’t just engage viewers—they build trust and keep you top of mind when they need your products or services.

4. Go Live on Social Media

Live videos are an awesome way to engage with your audience in real time. Whether it’s a Q&A session, a behind-the-scenes peek, or a special event at your store, going live helps you connect with your community in a personal and immediate way. Plus, platforms like Facebook and Instagram prioritize live content, meaning your followers are more likely to see it pop up in their feeds.

5. Highlight Customer Testimonials and Reviews

Nothing says “you’re in good hands” like hearing it from a happy customer. Feature video testimonials from satisfied clients who rave about your business. It’s one thing to read a review, but it’s a whole new ball game when potential customers can see and hear someone just like them singing your praises.

6. Optimize for Local SEO

Don’t let those videos just sit there—make sure they’re working for you. Optimize your video content with local SEO strategies. Use relevant keywords in your video titles, descriptions, and tags, and include your location whenever possible. For example, if you’re a bakery in Austin, a video titled “Best Cupcakes in Austin” will help you pop up when someone in your area is on the hunt for some sweet treats.

7. Keep It Short and Sweet

Attention spans are shorter than a commercial break, so keep your videos concise. Aim for 60 seconds or less for social media, and no more than a few minutes for more in-depth content. Get to the point quickly, and always end with a call to action, like visiting your store, following your page, or booking an appointment.

8. Leverage User-Generated Content

Encourage your customers to create videos featuring your products or services. This could be as simple as them sharing their experience or showing off how they use your product. User-generated content is like word-of-mouth on steroids—it’s authentic, relatable, and gives potential customers a genuine look at what you offer.

9. Promote Local Events and Community Involvement

If your business is involved in local events or charity efforts, showcase that! Videos highlighting your participation in community activities can help build a stronger connection with your audience. It shows that you’re not just about business, but also about making a positive impact in your local area.

10. Advertise with Targeted Video Ads

If you’re ready to spend a few bucks to reach a wider audience, consider running targeted video ads on platforms like Facebook, Instagram, or YouTube. These platforms allow you to target viewers based on location, interests, and demographics, meaning you can get your videos in front of the right people—those who are most likely to become your customers.

Ready to take your video game to the next level? Dive deeper into mastering video marketing and other business strategies by joining our Skool community, where you’ll get exclusive tips, resources, and support from fellow local business owners. Sign up today and start making those videos work like a charm for your business!

By embracing video, you’re not just keeping up with the times—you’re ahead of the pack, building relationships with your audience one frame at a time. So, grab that camera (or smartphone), and let’s get rolling!